Case Study

Vertica delivers a fully scalable platform for sophisticated data analytics with higher user concurrency and performance

Vertica delivers a fully scalable platform for sophisticated data analytics with higher user concurrency and performance

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Overview Taboola is the leading content discovery platform, serving more than 450 billion rec- ommendations of articles, blogs, videos, prod- ucts, and apps to more than 1.5 billion unique users every month on thousands of premium sites and mobile carriers. Publishers, brand marketers, and performance advertisers le- verage Taboola to retain users on their sites, monetize their traffic, and distribute organic and sponsored content as well as video to engage high-quality audiences. Challenge For Taboola, the name of the game is growth. In a recent year, page views increased by 36%, the number of recommendations served to the audience by 34%, and the incoming data volume by 220%. Taboola works with media firms and content publishers to build an en- gaged audience and increase rev

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