Overview This is an interview based on a real-life best practice story from Playtika, a leading digital entertainment company that specializes in the development and publication of free-to-play mobile games. T o capture this story, Sivan T ziring Rosenberg, Vertica regional sales manager, interviewed Shemer Mashiach, a DataInfra Solution Lead at Playtika. Her goal was to get a sense of how Playtika’s analytic database system works, how it changed over time, and the challenges Playtika faced given the company’s exponen- tial data growth. Sivan’s questions are followed by answers from Shemer. Please tell us a little bit about Playtika and your background I have worked with databases for many years, and today I’m Playtika DataInfra Solution Lead. Since 2010, Playtika has been

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