Analysis of the market, customer understanding and profiling research Ulster University The brief Ulster University required market research to help better understand the motivations and barriers for students from England to choose undergraduate study in Northern Ireland. The research aimed to inform a market entry strategy for Ulster University to begin proactively marketing its full-time undergraduate courses in England. Shift Learning set out to identify key competitors in the market place as well as to better understanding factors influencing university decision-making processes and to understand perceptions and levels of awareness of the university. Our approach and methodology Shift Learning developed a three-stage methodology with the aim to provide actionable intelligence that woul

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