An Inside Look at the Goodwill of Greater Washington’s Digital Strategy
An Inside Look at the Goodwill of Greater Washington’s Digital Strategy
8 PagesAn Inside Look at the Goodwill of Greater Washington’s Digital Strategy Customer Story: An Inside Look at the Goodwill of Greater Washington's Digital Strategy In December 2012, DCGoodwill.org had an average rank of 36 for all their target keywords. After their first year of using the Searchlight platform, they’ve jumped up to an average of 17, an increase of 19 ranking positions. Here are a few more of Goodwill DC’s digital accomplishments: Scale and capacity: Before Searchlight, the Goodwill of Greater Washington was managing 78 keywords. Today, they manage 866. Competitive landscape: Before Searchlight, the Goodwill of Greater Washinblgton didn’t have insight into their competitive landscape. Now, they have simple, deep-insight systems in place to monitor comparison domains and discover
