GOODWILL CASE STUDY MOOD:MEDIA “If you really want to make your job easier and give your customer experience a more professional edge, then I highly recommend choosing Mood.” – Katie Russo Retail Marketing Manager Goodwill of Southwestern Pennsylvania 800 345.5000 | moodmedia.comMOOD+GOODWILL THE CHALLENGE Secondhand goods stores are often associated with having a subpar in-store appearance, and before working with Mood, Goodwill of SWPA seemed to fulfill those expectations. For starters, many of their stores relied on local radio for background music, and overhead messaging was performed live by store associates. The result was an inconsistent experience across their network of locations that also lacked the professional branded feel found with many of the world’s premier reta

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