Reporting Inadequacies in Revenue and Associated Processes The organization is an e-commerce marketplace leader handling over 1 million customers online every month. The business was integrated with multiple interlinked applications across engineering, customer care, and business operations. Challenges •Multiple touch points (e.g.an end-to-end revenue cycle involved over 30 touch points) for understanding the overall application architecture and data flow •Accounting was based on summary reports generated from the business applications daily •Terabytes of data (containing customer profiles, transactional data, and data captured automatically during the process) with over 10 million transactions per day.

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