Amy’s Ice Creams Location: Austin, TX 2017 Revenues: $10.5 million Employees: 241 The Critical NumberTM: Net Income Company Background Amy Simmons started Amy’s Ice Creams in 1984; it’s since grown to include 15 stores in three cities: Austin, San Antonio, and Houston. From the beginning, the company has embraced the mission statement of “making people’s day.” When you buy a frozen treat from Amy’s, you’re also buying an experience. Challenge Find a way to grow leaders inside the business while tearing down the walls that existed between employees and employer. Also find a way to grow the next generation of business leaders capable of sustaining the company for 100 years and beyond. Solution Develop a business framework and common language to get everyone inside the busines

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