Case Study AMTRAK "When I look at my team's time, I need to be able to answer, ‘Is it still worth creating content that we're not going to put dollars behind? If it is, how do I prove that?’ That’s where TrackMaven comes in. What we have relied on TrackMaven for at a very top level is the fight for budget." — Julia Quinn, Director of Public Relations, Amtrak SUMMARY In Julia Quinn’s six years at the Amtrak, social media has grown from being

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