Case Study U.S. Bank "In most companies now, content is essential, but being able to communicate the value of content is equally important to the investment. We use TrackMaven to prove that value." — Troy Janisch, VP, Social Intelligence, U.S. Bank SUMMARY What can finance learn from Facebook? What should a bank tweet after a tragedy? How does Instagram relate to interest rates? It’s Troy Janisch’s job to answer those questions and more. He’s

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