Case Study

Amperity and The Bouqs.

Amperity and The Bouqs.

Pages 2 Pages

The Bouqs Company is an online floral retailer delivering flowers fresh from eco- friendly, sustainable farms to doorsteps nationwide. Based in California, they made their breakthrough in the flower industry in 2012, disrupting the traditional supply chain with their direct-to-consumer model, reducing overhead costs and working directly with farmers, so flowers are cut-to-order — allowing them to reduce waste by up to 90% and keep flowers fresher for longer. The startup has redefined the flower delivery service. The website and mobile app make ordering flowers easy with simple on-demand purchases, subscriptions, and price transparency. AMPERITY & THE BOUQS The Bouqs uses segmentation to increase total revenue on peak holiday by 45% and total orders by 64% The Bouqs Co intr

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