Amnet Taiwan raises brand awareness for an international whisky producer with iQIYI Taiwan and The Trade Desk
Amnet Taiwan raises brand awareness for an international whisky producer with iQIYI Taiwan and The Trade Desk
1 Pages© 2019 The Trade Desk, Inc. CONFIDENTIAL. Not meant for distribution outside The Trade Desk, its partners, and clients. thetradedesk.com | sales@thetradedesk.com Approach • Used the Publisher Management Platform (PMP) to execute two private marketplace deals • Targeted both a specific TV drama series and the entertainment channel on the iQIYI Taiwan video streaming platform • Tracked performance using The Trade Desk’s robust and transparent reporting Results • Achieved an average VCR of 81% throughout the campaign • Delivered ads across premium, professionally produced content in brand-safe environments Campaign Goals • Test the potential of programmatic buys for premium video content • Raise brand awareness among specific audiences through premium video content • Maint
