Why Adform: In order to prepare for a future without third-party cookies, Adform recently launched the FIRST-PARTY NOW program which enables advertisers and publishers to run campaigns on an established, market-ready, first-party ecosystem. Global payment card service, American Express (AMEX) Nordics, were keen to test what impact these new, first-party environments would have on their campaigns. Backgound: AMEX Nordics is a globally recognized corporation specializing in card payment services. As an Adform custom- er, they needed to guarantee that their campaign KPIs would not be dramatically impacted by the deprecation of third-party cookies, ensuring their reach and key indicators such as Cost-Per-Acquistion (CPA), Viewability, and Click-Through-Rate (CTR) would not be negatively a

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