www.engagious.com | 212.760.4358 | hi@engagious.com AMERICAN CHEMISTRY COUNCIL CASE STUDY Improving the perception of an industry BUSINESS CHALLENGE The American Chemistry Council is working towards improving the public’s perception of their members in regard to particular social issues. While there is a lot of information they could share with the public, they needed help determining which information would be most effective and how to message their efforts for maximum influence. ENGAGIOUS APPROACH We conducted a series of in-person focus groups followed by an online survey. Focus groups gave us the understanding of the language consumers use, how to position the information, and why certain statements resonate well. The online survey provided a national view of t

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