1 ! CASE STUDY: Ambient Dairy Path to Purchase! ??? Business Need: Extend the brand to become a health and wellness leader in a new-to-the-brand, dairy-centric beverage! ??? Research Objective: Understand consumers’ motivations and barriers around shopping three beverage categories! ??? Research approach: Doyle provided moderators for multiple markets simultaneously to expedite protocept development behind the scenes for a faster launch! ??

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