1 ! CASE STUDY: Super-Premium Cookie Packaging! ??? Business Need: Increase sales by expanding globally into the U.S. super-premium imported cookie category! ??? Research Objective: Understand shoppers’ self and gifting occasion needs, packaging in?uences, drivers, and barriers at shelf! ??? Research approach: Two methods were employed, allowing learning to cross-pollenate positioning and packaging development ! ??? Product–concept-packagi

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