Customer Story A ll to Win | T ous P our GagnerMeet CF Montréal Analyzing the public? s reaction to the rebranding of one of Canada? s biggest sport? s teams. Bold in Any L anguge Club de Foot Montréal is a professional Major L eague Soccer (MLS) team in Canada? s largest province. Previously called the Montreal Impact, CF Montréal acquired its new name and look in a radical rebranding unveiled in January, 2021 . It was a big change, and they needed a way to monitor the reaction from fans, the media and the general public. That? s why they turned to Meltwater to monitor the online conversation. What's in a Name? ?T o make an impact, we need to retire the ? Impact? ," the team said when announcing their name change. Management believes the rechristened Club de Football

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