Customer Story Not Y our T ypical Beach R esortMeet the West Palm Beach Downtown A uthority (DDA) The West Palm Beach Downtown Development A uthority was created to promote the coastal city in southeast Florida it is named after. DDA offers services and information to visitors, residents, and merchants to enhance the downtown experience. Meltwater? s platform helps DDA connect and communicate with its diverse audiences. Identifying and Selecting the Right Influencers West Palm Beach is an ideally located community separated from its famous Palm Beach barrier island neighbor by the L ake Worth L agoon in southeastern Florida. The population counts 1 1 0,000, and thousands of people with a median age of 38 live within three miles of downtown. The city has seen a downtown

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