Case Study
Meet the West Palm Beach Downtown Development Authority (DDA)
The West Palm Beach Downtown Development Aut horit y was created to promote t he coastal cit y in sout heast Florida it is named af ter. DDA offers services and informat ion to visitors, resident s, and merchant s to enhance t he downtown experience. Melt water? s plat form helps DDA connect and communicate wit h it s diverse audiences. West Palm Beach is an ideally located communit y separated from it s famous Palm Beach barrier island neighbor by t he Lake Wort h Lagoon in sout heastern Florida. The populat ion count s 11 0,000, and t housands of people wit h a median age of 38 live wit hin t hree miles of downtown. The cit y has seen a downtown resurgence in t he entertainment and shopping dist rict recent ly, wit h fine dining joining plent y of opport unit ies for enter