Keeping It Personal: Insurance group Personalizes Interactions and Improves Member Loyalty “ Informatica is assisting us evolve rapidly and use our policy data to improve customer service, satisfaction, and loyalty.” Product Owner Insurance group Goals Solution Results Make customers loyal in a fast-changing insurance market by improving service and establishing more personal relationships Obtain a holistic view of customer information from all lines of business with Informatica MDM Improves customer satisfaction by enabling more personalized service and outreach Support big data strategy for better decision-making and track data lineage to comply with regulatory requirements Manage big data lineage, metadata, transformations, and integrations using Informatica PowerCen

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