Case Study
Alex and Ani: Support Exponential Growth of a Lifestyle Brand
Challenge Support Exponential Growth of a Lifestyle Brand Named after two of her daughters, Alex and Ani sprang from Carolyn Rafaelian’s vision for sustainable jewelry, made in America, that captures a positive energy and gives women a unique opportunity to express their individuality. Rafaelian wanted Alex and Ani to be about mindful lifestyle and the introspective journey that the customer takes to express their spirituality; the resulting