Case Study

Alex and Ani: Support Exponential Growth of a Lifestyle Brand

Alex and Ani: Support Exponential Growth of a Lifestyle Brand

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Challenge Support Exponential Growth of a Lifestyle Brand Named after two of her daughters, Alex and Ani sprang from Carolyn Rafaelian’s vision for sustainable jewelry, made in America, that captures a positive energy and gives women a unique opportunity to express their individuality. Rafaelian wanted Alex and Ani to be about mindful lifestyle and the introspective journey that the customer takes to express their spirituality; the resulting

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