Challenge Access to New & Growing Markets Alex and Ani’s meteoric ten-year growth has been driven by word-of-mouth and social sharing. The company decided to list on eBay to drive further growth. The goal was to accelerate online sales and find new customers, while continuing to adhere to their core values and deliver a consistent brand experience. To do this they needed to: • Integrate their eCommerce platform with eBay Marketplaces • Strate

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