Alcon Novartis proves video ROI with uStudio Alcon decided to invest in a centralized video repository and reached out to parent company Novartis who recommended their existing solution, Brightcove. Alcon could have signed a brief addendum to Novartis’ existing contract, but they decided to perform their own evaluation and choose a solution that met their specific needs - uStudio. Centralizing video asset management inside the uStudio platform gave Alcon significantly more visibility and control over how video was being used across the business. uStudio’s patented hub and spoke video distribution model, in particular, allowed Alcon to treat a single video that was published to a number of different sites and social channels as one asset. Solution Alcon saw video as a key compon

Join for free to read