CASE STUDY How Dell Scored an 80% Podcast Adoption Rate Within Their First Year Erika Reilly, Program Manager for Dell’s Specialist Technical Sellers, was tasked by her VP, Matt Dunfee, with the challenge to find a new communication platform that they could leverage to deliver their most critical messages to their field. They support System Engineers and Technical Sellers who are always on the road, driving or flying from customer to customer. Dell was having trouble verifying that the important messages they were sending via email were actually getting consumed, estimating only 10-20% throughout via email. These teams accounted for a large group of employees from all over the world–over 1500 people in this Specialist Organization. They were interested in finding a new, secure plat

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