Case Study AKIXI HELPS MAIL ORDER COMPANY INCREASE SALES BY 9.8% Kingstown Associates is a leading UK mail order company established in 2001 and based in East Yorkshire. The company owns a number of lifestyle brands and has an annual turnover of approximately £22 million with an average order value of £35. The challenge Kingstown Associates originally used an old and outdated Avaya system and they needed a more reliable and up-to-date system. Paul Chambers, Operations Director at Kingstown Associates, explains: “We went to Kingston Communications and they supplied us with a Panasonic system with CommsSoft call software, but the system was very unreliable and not fit for our purpose. Also, we wanted software that was more robust, would stand the test of time and help us grow.” K

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