A major telecommunications company used Tealium’s real-time propensity-to-buy scores to enhance customer engagement and boost sales. By leveraging visitor interactions and historical data, they improved call routing to focus on high-propensity customers. This led to significant results: increased conversion rates due to fewer dropped and abandoned calls, reduced average handle time (AHT) through better agent context, and a 57.97% uplift in orders compared to standard routing, plus a 37.1% increase over traditional call tracking methods, demonstrating the power of Tealium’s data-driven approach.

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