Aiming To Unify Data and Marketing, Global Auto Finance Company Builds a Platform That Strengthens User Communication
Aiming To Unify Data and Marketing, Global Auto Finance Company Builds a Platform That Strengthens User Communication
2 PagesA historic luxury car brand partnered with Tealium and AWS to transform customer data usage. By integrating Tealium’s Customer Data Platform with an AWS data lake, they distinguished “dreamers” from serious buyers using data from the car configurator tool. The CDP unified and constantly updated first-party data across multiple touchpoints, including surveys and tailored content like eBooks. This enabled creation of unique, dynamic customer profiles, enhancing personalized engagement and improving marketing effectiveness throughout the customer journey.
