Bosch Power Tools leveraged Tealium AudienceStream to unify customer data across multiple touchpoints, overcoming data silos and enabling more personalized marketing while ensuring compliance. By creating rich user profiles, the company improved engagement, achieving a 70% open rate in France through dynamic product recommendations. Targeted advertising also drove 7 million impressions and 1,000 leads in an eight-week period. With enhanced data-driven insights, Bosch Power Tools plans to expand personalization efforts across its business, optimizing user experiences and marketing efficiency.

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