Case Study
Agoda
Who is Agoda? Singapore headquartered, digital travel platform Agoda (Nasdaq: BKNG) offers over 2 million properties worldwide and provides travellers easy access to flights and packages. Agoda employs 4,000+ staff in 25 markets. Feeding the Appetite for Analytics Since its 2007 acquisition by Booking Holdings (Nasdaq: BKNG), Agoda’s business has grown rapidly, and data volumes have grown exponentially faster. As a customer- first and data-driven company, Agoda aims to leverage data to build a frictionless book- ing journey for its customers on its platforms. Agoda constantly measures, tests and re- fines its platform’s performance and usabil - ity to enhance customer experience. And as the company adds features and analyzes how customers use them, employees gener- ate more ideas