Agoda leverages OpenText's Vertica Analytics Platform to analyze vast data volumes, optimizing their website in near-real-time for customer engagement. This technology enables intelligent decision-making by processing complex queries efficiently, supporting extensive A/B testing, and enhancing user experience through data-driven insights. With over 2 million properties listed, Agoda's data-driven approach, powered by Vertica, significantly contributes to its competitive edge in the travel and tourism industry by streamlining customer journeys and ensuring high-quality service delivery.

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