Centered Around the Customer The Agillic executive team and the leaders of the pre-sales, product, customer engagement and professional services divisions, as well as the board members participated in a tailored ValueSelling Framework workshop. This gave everyone in the company’s value chain a common language to discuss sales opportunities. The result: better knowledge sharing throughout the customer journey and more team selling. It was a natural fit. Agillic’s marketing automation platform puts the customer at the center of the digital experience. Similarly, ValueSelling puts the customer at the center of a collaborative dialogue, where the conversation revolves around the customer’s business issues and what the customer considers of value. Pragmatic and Replicable Si

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