CASE STUDY: T-SYSTEMS © 2020 | WWW.MAPP.COM Single Line of Code: AGILE ANALYSIS OF USER BEHAVIOR Tracking-Integration: SMARTER, BETTER, MORE EFFICIENT A company’s website serves as its central point of interaction with customers. To keep website usability high while improving evaluation of the way the processes are used by website visitors, it is necessary to gather user data to assess and manage website design. This data collection process can be optimized by using a novel implementation procedure, which renders the process of gathering user data on websites both fast and highly flexible. At the same time, data collection is bundled, modeled, and managed within a centralized tool. Apart from entering a single line of JavaScript code at the beginning of the process, no additio

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