AES grew with Logical Position to become one of the largest auto equipment dealers in the country
AES grew with Logical Position to become one of the largest auto equipment dealers in the country
1 PagesAUTOMOTIVE EQUIPMENT SPECIALISTS Automotive Equipment Specialists (AES) sells lift kits and auto body parts to repair shops and dealerships around the country. Founded by Mario Sorrentino after twenty years in the industry, AES grew with Logical Position to become one of the largest auto equipment dealers in the country. GOALS RESULTS APPROACH After struggling to manage his own account, Mario came to Logical Position to improve the volume and quality of his site traffic with targeted Google Shopping and Search campaigns. To accomplish this goal, he also needed Logical Position to implement more advanced conversion tracking to measure results and adjust campaigns accordingly. Comparing the first half of account lifetime performance to that of the second half, AES has continually inc
