Case Study February 2016 How Quaero’s AdVantage Boosted Site Engagement and Ad Revenue for a Major News Media Company $ $ $ $ $ $ $ $ $ $ $ !2 The Challenge The editorial department of a major news media company wanted to test the impact of two content strategies before changing their content approach: First, the company maintains a video-centric model and wanted to understand the impact of implementing auto-play video content on their loyal audience. Secondly, the company wanted to more effectively calculate the point at which audience interest and engagement with a story started to decrease. The goal was to influence a shift in coverage focus and maintain content relevance. How Quaero’s AdVantage Boosted Site Engagement and Ad Revenue for a Major News Media Company Case Study

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