www.castleford.com.au ADVANCED BUSINESS MANAGER CASE STUDY: SEARCH, ENGAGEMENT AND LEADS2 P 03|Opportunity P 06|Solution P 10|Results P 13 |Resources CONTENTS www.castleford.com.auOPPORTUNITY An introduction to Advanced Business Manager 3 www.castleford.com.auABOUT ADVANCED BUSINESS MANAGER Advanced Business Manager (ABM) is a specialist provider of tailored accounting and business management software with a presence in Australia, New Zealand, the United Kingdom and Ireland. Leading with its core accounting system, ABM seeks to provide full-service accounting software solutions for its clients. It then offers additional modules to serve a broad range of specific requirements, from CRM and e-commerce through to business improvement and asset management. With more than 20 years expe

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