+28.9% mobile CVR Learn more about the Accelerated Mobile Pages Project and building your first AMP HTML file at: www.ampproject.org Challenge Today’s mobile-first consumers are prioritizing ease and convenience, and the same can be said about people in the market for insurance. Advance Create, the biggest insurance comparison website in Japan, has been a pioneer in shifting the insurance market from offline to online. The company’s goal is to make consumers’ insurance buying experience a breeze, yet it struggled with slow mobile page speed. Given that much of its traffic comes from mobile, Advance Create wanted to speed up the mobile page load time for its Google Ads landing pages. To do so, the insurance comparison website turned to Accelerated Mobile Pages (AMP) to help improve its

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