Demandbase’s ebook on Buying Group AI explains how focusing on buying groups—comprised of champions, influencers, and decision makers—offers a more precise approach than targeting leads or entire accounts. Leveraging advanced data and AI, Demandbase identifies buying group members using both first- and third-party data, enabling more effective go-to-market strategies. This innovation is poised to surpass the impact of account-based marketing by helping businesses engage the right stakeholders collaboratively, driving higher conversion rates and streamlined purchasing processes.

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