Thermo Fisher Scientific leveraged Demandbase Web Analytics to gain account-specific insights on website visitors, capturing details such as company information, visitor actions, and popular content. This data enabled their digital marketing team to craft targeted content and marketing programs for specific accounts, enhancing engagement and accelerating sales cycles. As a result, Thermo Fisher achieved significant business gains, including an 18.7% increase in revenue, an 8.3% rise in "add to cart" conversions, and a 50% increase in average deal size.

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