THE PROBLEM Kiddie Academy, a leader in educational child care, has two distinct business objectives 1) connect the Kiddie Academy brand to their consumers locally and 2) reach new potential franchisees to help expand their network of centers across the country. Prior to BrightEdge, they used a variety of SEO tools and partners to establish a strategy to increase organic search. However, these strategies were more of a reactive approach to SEO and made it difcult to measure how effective their initiatives were in terms of performance. Kiddie Academy’s digital marketing team needed a solution that would ultimately help generate leads and inquiries from prospects seeking childcare or people looking to start a business. THE SOLUTION Just over two years ago, Kiddie Academy selected B

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