The recent economic downturn has created a lot of uncertainty across different industries and has contributed to unstable and turbulent market places. With many companies seeing revenue declines, it's important to look beyond pricing for potential solutions. A decline in revenue at this time could be related to a temporary market contraction, but it could be due to other factors as well such as an increase in discounting or promotions, better value options, trading down to lower value options to preserve cash, or permanent market changes. Once the cause of the decline has been determined, then it becomes important to make changes and adjust to the new market environment as soon as possible to minimize short and long-term negative outcomes. Our client, a $1B+ newspaper compan

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