As an established market leader in printed and digital content, this client’s internal expectations had developed to ensure market share was maintained. However, with no formal pricing strategy in place there was a lack of clarity between whether they should be pricing to maximise market share or maximise profit. Upon partnering with the client, Pricing Solutions helped develop their pricing strategy and price setting processes centred on value based pricing principles. The project focused on capabilities transfer and ensuring product managers were equipped to evaluate pricing challenges internally in the future. The Challenge Historically, the company had relied on printed products delivering a high proportion of revenues but – like with many other information companies

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