Activate people by triggering emotions d For more information on this project, please contact: Barbara.Martins-Nio@mci-group.com Generating Significant Revenue Streams The Challenge The Alltech FEI World Equestrian Games TM 2014 in Normandy, the largest equestrian event in the world, was taking place in France from 23 August to 7 September 2014. In order to meet overall ticket sales objectives and develop a supplementary

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