Case Study
Rebrand congresses to reach new audiences
Being customer-centric & personally engaged For more information on this project, please contact: Kavitha.Prabhu@mci-group.com Growing Delegate Numbers by 650% The Challenge After heart disease and traffic accidents, cancer is the third leading cause of death in the United Arab Emirates (UAE), with the most common cancers identified as breast, cervical, prostate and lung cancers. In 2009, the first UAE Breast Cancer Sum