Act-On Uncovers 35 Hidden Opportunities With Technology Data "We started running outbound email campaigns using Datanyze technology data back in June. By September, we had created 35 new opportunities from these campaigns, and a few of these have already become closed deals." -Melissa Wagner, Marketing Programs Manager Problems We wanted to improve the open and click-through rates of our email campaigns by finding new ways to engage our prospect database. We needed a solution that would not only help us identify prospects that did not already have a marketing automation solution, but also understand what technology they were currently using so we could target the messaging in our email campaigns. We wanted to provide more information to our sales team about our prospects so they could be

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