ACT -ON BA CK GROUND Act-On is a software-as-a-service product aimed at the automation of B2B and B2C marketing campaigns. It includes tools which make marketing quicker and simpler, reducing the labour and time intensiveness of landing-pages, lead management, social media prospecting, CRM integration, email marketing, webinar management and analytics among other things. Act-On pushes the boundaries of marketing automation, delivering a Twitte

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