Case Study

A Refreshed Product Portfolio and Retailer Base Leads to Skyrocketing Instant Ticket Sales in Poland

A Refreshed Product Portfolio and Retailer Base Leads to Skyrocketing Instant Ticket Sales in Poland

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A Refreshed Product Portfolio and Retailer Base Leads to Skyrocketing Instant Ticket Sales in Poland Totalizator Sportowy and IGT worked together to leverage IGT’s Six Pillars of Instant Ticket Success to rebrand and rebuild the Lottery’s instant ticket product offering and retailer base in Poland, driving sales to heights TS had never previously seen As the world’s leading lottery supplier, the global leader in lottery management contracts, and the operator of the world’s largest instants program – Gratta e Vinci, in Italy – IGT has accumulated a wide range of experience helping its customers grow their instant ticket businesses through the years. This work has allowed IGT to identify six key success factors for instant ticket sales growth. One customer IGT worked with to impl

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