Achieve Category Leadership and the Private Label Conundrum with Sysco OpCos
Achieve Category Leadership and the Private Label Conundrum with Sysco OpCos
1 Pages1 W. MONROE ST. | CHICAGO IL 60603 | WWW. F O O DSER VIC EI P.C O M CASE STUDY Achieve Category Leadership and the Private Label Conundrum with Sysco OpCos Background Foodservice snack food leader looked to gain category leadership position with Sysco and its operating companies Assignment • Support time-sensitive insights and market intelligence • Help to develop strategic framework to gain and maintain category leadership ENGAGEMENT OBJECTIVES • Identify support programs required of a manufacturer to be identified as category leader and be supported within each OpCo • Identify what “preferred suppliers/category leaders” did to establish and maintain leadership position • Recommend strategy to help client to achieve category leadership objectives
