1 W. MONROE ST. | CHICAGO IL 60603 | WWW. F O O DSER VIC EI P.C O M ENGAGEMENT OBJECTIVES • Evaluate foodservice operator attitudes toward various juice package sizes to determine which ones were best suited to each foodservice segment • Determine desired price points for premium juices and client’s brand specifically, and identify premium that operators place on a not-from-concentrate juice product • Assess consumer attitudes, awareness and needs relative to single-serve juice products • Identify operator and consumer insights and “gaps” to fuel implications and action steps APPROACH COMPREHENSIVE SECONDARY RESEARCH AUDIT OPERATOR INTERVIEWS To develop insights on current usage patterns, category trends and dynamics, Powell’s team conducted 400 HQ an

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