Measure Need to Offer Antibiotic-Free Meat at a Major QSR Chain
Measure Need to Offer Antibiotic-Free Meat at a Major QSR Chain
1 Pages1 W. MONROE ST. | CHICAGO IL 60603 | WWW. F O O DSER VIC EI P.C O M CASE STUDY Measure Need to Offer Antibiotic-Free Meat at a Major QSR Chain Background Objectives • A major QSR chain receiving mixed messages on patron desires for antibiotic-free meat at its restaurants • Shift to antibiotic-free meats would have huge impact on supply chain by raising costs, potentially sacrificing quality and limiting availability • Client retained Foodservice IP (FSIP) to determine if it needed to make the shift to antibiotic-free • Transformation could cost company $100 million-plus ENGAGEMENT OBJECTIVES • Determine the level of concern about beef raised with antibiotics among away-from-home burger consumers • Determine the level of inte
