Case Study

Accenture is helping Lacoste quickly establish a digital presence in a strategic market with the cloud–enabled, multichannel Accenture E-commerce Sol

Accenture is helping Lacoste quickly establish a digital presence in a strategic market with the cloud–enabled, multichannel Accenture E-commerce Sol

Pages 2 Pages

Client Profile Since 1933, French premium sportswear and lifestyle brand, Lacoste, has sold high-end clothing and accessories, footwear, perfume and linens in more than 100 countries. Business Challenge Lacoste was seeking to tap into China’s 550 million online shoppers. Although China presents an enormous opportunity, quickly establishing a digital presence in the Chinese market—which has a very complex regulatory, business, cultural a

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