According to Don Schjeldahl, site coordinator for Sierra Nevada, “As the market grew in the East and capacity constraints started to be reached in Chico, it became obvious that what is needed is a new brewery and it should be built in the East to address cost and service issues...Every strategy had to run through the carbon footprint filter.” Rather than keep expanding their brewery, Grossman thought it would be a lot more fun to get bigger by becoming a part of a beer-centric community on the East Coast. Asheville, North Carolina turned out to the perfect location. The new brewery in Mills River, North Carolina has the potential to expand to a full brewing capacity of up to 600,000 barrels a year. Thus, one of the first major priorities for the brewery was the design and inst

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